I'm particularly curious as to what other people drove befor they got there
300C. I have a diesel so that is where the main of my interst lies, but please feel free to pitch in with your thoughts.
The Chrysler 300C - A marketeers nightmare or dream.
Chrytsler in the UK have never had a "prestige" large car to top off the range so have not been able to rely on previous customers replacing like with like, neither have they had a progressive range of cars (i.e 3 series to 5 series to 7 series) for customers to step up to the 300C. So Chrysler had to attract "new blood", so here are a few things that I have come up with that made me curious as to the marketing of the car.
In no particular order.
Its an American car, and the motoring press in the UK hate American cars, besides which no American car has ever broken into the UK market properly (except mabye Jeep)
It is very distinctive.
It weighs 2 tons.
It is longer than a Toyota Land Cruiser and wider than a Range Rover.
It outperforms a Audi A8 diesel Quattro
It costs the same as a Mid spec 3 series 2lt diesel, but is more spacious that a 7 series.
For the same money as a X type diesel, you have something that will out perform an XJ diesel.
Your sister company has a similar product for (at least) 50% more cash.
The CO2 figures are pants.
It's tyhe same price as a 1.9 lt Diesel Saab 9.5
The top of the range Vauxhall Signum diesel is actually £1000 more than a 300c and isn't as well equipped.
The goverment is trying to turn "joe public" into large car haters.
I'm getting 36.2 mpg from Arnie.
Why make the grill the big marketing tool, when the first thing a lot of people do is change it.
Actually create a waiting list for the car (fantastic, there's nowt like anticipation)
create an image of strength & safety (to attract 4X4 drivers ?)
I'm sure that there's more, but thats a few for going on with.
But back to the original question.
What car did you have before your 300C and what were the 3 biggest influences on your purchase.
Previously I had a Rover 75 Diesel Tourer and my 3 biggest influences were.
1) looks
2) fantastic value for money, esprcially bang for my buck
3) different from the normal car dross in the UK.
I can't claim performance because I ordered my car 9 months before they became available in the UK
MTC
