[Redman]

Auburn Hills, Mich., Nov. 15, 2004 - Unquestionably the market-leader in near-luxury sedans, Chrysler today signalled all-out warfare in the lucrative upscale pickup truck market segment.

"Ford thinks it can build a Lincoln on top of a F150," remarked the DCX representative derisively at the mid-afternoon rollout, "Well, this new 300C will show folks how a real car company builds a real pick'em up truck." In the past, such shows of bravado were met with negative reviews and declining sales figures. This time, however, the odds are that most opinions and truck buyers will be swayed by the promise and performance of this new Hemi-powered juggernaut. Indeed, Zogby Polling Inc., reveals strong support amongst males 25-55, the heart of the pickup truck market. No doubt Chrysler's simultaneous decision to sponsor a 300C RAM team to enter the 2005 NASCAR Craftsman Truck Series will drive the point home to racing fans throughout the heartland.