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Originally Posted by cvp33
How are they positioning and optioning the 300 in Australia? Is it luxury, near luxury or something else? Is DC trying to hit a price point or simply putting together cars with the most popular options?
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They are positioning up against the local GM & Ford LWB models and the 300C is slightly lower priced but much more loaded.
Chrysler's market research suggested that they would also draw customers away from some of the European Marques too which is what happened in North American.
The 300C has been an outstanding success here in terms of sales/orders and has caught Chrysler a bit by surprise as they did not order sufficient capacity from the factory in Austria.
They should have listened to me the fools
