[joey]

In the San Francisco bay area, dealers were all adding $3k to $10k on MSRP back in May when I was looking for a car.
My view on this.
By adding a mark-up on MSRP, the dealer is telling us that they are not going to take less than MSRP on a factory order. If I want the car on the lot, then I will have to pay a premium to avoid the long wait. By adding an enormous $10K mark-up on a $40k-$45k car, they are clearly telegraphing that they want something more than MSRP for the car. There is no way we are going to drive off the lot with their car at MSRP or less.
In most cases they only have one, maybe two, of these premium hard to get cars. Selling for cheap makes it difficult to sell more if they never have one on the lot.