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Originally Posted by tekhen
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DC Canada, which is a separate corporation (sort of), went through a similar restructuring, starting 3 years ago. The Plymouth brand was dropped, some Jeep franchishes were chopped, and the new dealerships became Chrysler, Dodge, Jeep franchises.
The process is more or less complete. The 5 Star rating appears to be of value here. The Canadian dealers live and die on CSI (Customer Satisfaction Index) which relates mainly to the service and warranty process.
In my neck of the woods, the ones that got the axe were the right ones, IMO. The current sales success will be good for small markets as there will be businesspeople lined up to take over even a small store if DC chop out the current owner. If they are smart, they will pick the best of the best.
DC are building good products. Let's hope they can bring the sales and service in line. Lexus seems to set the standard in this area.
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