Chrysler 300 Glacier Edition

[Fisch]

Just got an email from Chrysler... pretty cool approach they have here...

2013 Chrysler 300 Glacier | New Chrysler 300 with AWD | Chrysler

Aside from the AWD system they are promoting, the Glacier has some nice touches too...

• Unique body-color fascia accents
• Black chrome sculpted horizontal grille blades
• Unique 19-inch, eight-spoke aluminum wheels finished in Satin Carbon with P235/55R19 all-season performance tires
• 12-way power driver and passenger sport seats with leather-wrapped bolsters in black, finished with black French-seamed stitching and with black seat centers featuring black “Falls” cloth
• Exclusive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements
• Matte carbon hydrographic accents and black floor mats with black velour binding and “Glacier” logo embroidered

[Torian]

Originally Posted by Fisch

Just got an email from Chrysler... pretty cool approach they have here...

2013 Chrysler 300 Glacier | New Chrysler 300 with AWD | Chrysler

Aside from the AWD system they are promoting, the Glacier has some nice touches too...

• Unique body-color fascia accents
• Black chrome sculpted horizontal grille blades
• Unique 19-inch, eight-spoke aluminum wheels finished in Satin Carbon with P235/55R19 all-season performance tires
• 12-way power driver and passenger sport seats with leather-wrapped bolsters in black, finished with black French-seamed stitching and with black seat centers featuring black “Falls” cloth
• Exclusive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements
• Matte carbon hydrographic accents and black floor mats with black velour binding and “Glacier” logo embroidered

I'm honestly not impressed. Does Chrysler really think ridiculous phrases like "ice-cold design" and "icy-cool demeanor" are going to get me to buy one of these?

Aside from aesthetics and a more aggressive air intake, there is nothing remarkable about this car. AWD, 19 inch tires, black chrome...so what? I'm going to pay a premium for that?

Here's an idea: how about a real tune for the 3.6 to take advantage of the additional air flow? Maybe a more free flowing exhaust? I already dropped a new intake my 300S. If that's all you are going to do in a Glacier Edition, you aren't doing much.

[Fisch]

I hear ya. I'm not super impressed with the car = options vs price. But I'm in marketing so I always am interested in how things like this are promoted... and I do think this approach is pretty cool. And timely. They are going to move some extra 300's because of this. Maybe not to you ^^^ , but trust me - people will buy this.

I do want to see the Piano Black accents they are using though...

[Torian]

Originally Posted by Fisch

I hear ya. I'm not super impressed with the car = options vs price. But I'm in marketing so I always am interested in how things like this are promoted... and I do think this approach is pretty cool. And timely. They are going to move some extra 300's because of this. Maybe not to you ^^^ , but trust me - people will buy this.

I do want to see the Piano Black accents they are using though...

It will be interesting to see if dealers think they can gouge people on prices for what is almost exactly a 300S AWD with a few minor cosmetic differences.

I loved my 300S, but I also bought it because I got a great deal on it. It they pulled some limited edition BS with me when we haggled on prices, I might have not went for it.

[smoove7410]

I sat in it and wasn't a fan.