Great thanks for the help. I actually have been doing a good bit of research about Holdback and exact invoice and MSRP's to have a little ammo. I also heard that Internet Sales teams are more easily dealt with as they are normally concentrated on fleet sales and so in turn are more concerned with volume as opposed to $$. I sent in internet quote inquires on dealer-neutral sites (or so they say) and have received a call back from Greenway Dodge (David Rey) and a guy named Dennis from Central Florida Chrysler/Jeep in Sanford.
My purchase is of course contigent upon me selling my car privately first as they tried to really pull one on me when I attempted to trade it in. I have about $2000 in negative equity which I was prepared to put down but they only wanted to give me $10000 for a car that books at $17000. Being that I was already $2000 upside down, this would add an additional NINE THOUSAND dollars to the price of the 300 and I just would not take that much of a beating.
Ok, guess I am just rambling, but thanks goose for your info, I will be sure to do a little name dropping

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Thanks and best regards,
Jason