Can anyone name a sedan that is
1. US Make
2. Non Luxury Branded (Lincoln/Caddy)
3. as costly as the Chrysler/Dodge SRT8
I can't think of one.
Sure most of us here see the value, but to the rest of the car buying public the SRT8 is priced in the stratosphere.
Kinda like the Taurus SHO ten years ago...
A 30 thousand dollar taurus ?!?!
There simply was not a pre-existing market for this product, and Chrysler did a piss poor job of trying to create one.
They've got dealers who will do just about anything to get their last SRT off the floorplan, and then decline future SRT allocation.
Creates a great opp. for buyers today, but sucks for the guy who paid over 50k a year and a half ago and who can barely get 30k back today
I'm not complaining, I knew what I was getting into, and still plan on keeping the car 7+ years
BUT
The failure of this product is just another contribution to the SRT division's ultimate demise
Perhaps if SRT is axed current SRTs will hold their value a bit better
or even increase.....