Auto line Detroit

[moddog]

This Sunday on Speed TV Auto-line they talk about Chrysler.


Since the Private Equity group Cerberus took over Chrysler it's been shaking up the executive floor, seemingly pulling in high-priced talent to match up each point in its Pentastar logo. From CEO Bob Nardelli to Asian Operations Chief Phil Murtaugh to Chief Marketing Officer Debra Wahl Meyer to Chief Customer Officer Doug Betts, the hiring was punctuated by the most surprising coup, and one of the biggest stars in the automotive universe, Jim Press. Chrysler didn't just steal him from Toyota, it pulled the only non-Japanese member ever elected to the Board of Directors out from under the company, making him Vice Chairman and President of Chrysler LLC.



This week Jim Press joins John McElroy, David Welch from BusinessWeek and Paul Eisenstein of The Car Connection to talk about all the change swirling around Chrysler's Auburn Hills, Michigan headquarters, the product that he and everyone else is hoping will right the ship, and the culture shock of leaving Toyota to return to a domestic OEM.