'Most Delightful Vehicles of 2007'

[CanadaCraig]

Hi Guys!!

I hope you're OK.

I've never heard of this before - but it's interesting.

From CanadianDriver.com

San Diego, California - Research consultant firm Strategic Vision has announced the winners of its Most Delightful Vehicles awards for 2007. Customer Delight, the firm's most stringent measure of product quality, assesses the customer's emotional response to each vehicle attribute, from power and performance to interior design.

"Driver's desires, needs and attribute priorities are called the customer's vehicle DNA," said Alexander Edwards, president of Strategic Vision Automotive. "When you understand the emotional payoff delivered by each vehicle attributed measured against the customer's vehicle DNA, you can truly know what sets leaders apart from the rest. These vehicles are Customer Delight leaders and build brand equity, increase customer advocacy and indicate future loyalty and retention."

The winners in each segment for 2007 were:


Small Car: Mazda3
Small Multi-Function: Volkswagen Rabbit
Medium Car: Volkswagen Passat/Volkswagen Jetta (tie)
Medium Multi-Function: Volvo V50
Larger Car: Dodge Charger
Near-Luxury Car: BMW 3 Series Sedan
Luxury Multi-Function: Audi A3
Luxury Car: Mercedes-Benz S-Class
Small Specialty Under $28,000: Mini Cooper
Small Specialty Over $28,000: Porsche 911 Coupe
Mid-Specialty Car: Chevrolet Monte Carlo
Convertibles Under $30,000: Mini Cooper Convertible
Convertibles Over $30,000: Mercedes-Benz SL-Class
Minivan: Honda Odyssey
Small SUV: Hyundai Santa Fe
Medium Crossover: Saturn Outlook

Craig!!

PS Any vehicle that I happen to be in is 'delightful'!! lol