Top 10 Reasons Why People Reject A Car

[Rambit]

Here they are from 10 to 1. Make sure to check the link to see the brief explanations for each.

Source: 2007 J.D. Power Avoider Study

10. Lacks Options and Features

9. Not Enough Performance

8. Not Comfortable Enough

7. Doesn't Get Enough Gas Mileage

6. Vehicle Is Too Small

5. Poor Quality

4. Vehicle Would Depreciate Too Fast

3. Too Expensive

2. Concerned About Reliability

And the number one reason...

1. Don't Like the Look or Design

FULL STORY

TOP 10 REASONS WITH BRIEF EXPLANATION

Bernie

[Cosmo]

Well, #7 didn't keep me out of my 300C, and since I bought used, #4 & #3 didn't have any effect on me enjoying the other 7 reasons/features.

[Rambit]

Pretty cool how they used some Chrysler examples in what I took to be a positive, like the Challender and the Town and Country.

Bernie

[GoofyTimL]

Hmmm... nothing about color... although I suppose that's implied in "Look and Design"

[joey]

Number 3 "Too Expensive" should be Number one.
Everyone would own Ferrari's, Bentley's, and the like, if price wasn't number 1.

Here is my ranking.

10)Doesn't Get Enough Gas Mileage < You only live once
9) Vehicle Would Depreciate Too Fast <Who cares. I don't worry about the future.
8) Concerned About Reliabilit <I'll just use the free rental
7) Poor Quality < Even the worst cars are not that bad anymore.
6) Lacks Options and Features <I usually find all the options I need.
5) Don't Like the Look or Design <Helps if the car is nice to look at
4) Not Comfortable Enough <Got to have comfortable seats
3)Not Enough Performance <No dogs for me
2) Vehicle Is Too Small <I want a 4 door sedan
1)Too Expensive <If price wasn't an issue, dream on

[marlinspike]

So...safety really doesn't sell.

[Michaelr]

My Number 1 Reason

The wife won't let me!

[Rambit]

Originally Posted by Michaelr

My Number 1 Reason

The wife won't let me!

Ain't that the truth!!!

Bernie

[AussieHemi]

It's all about looks for me. I don't care if the car is the most brilliantly engineered, immaculately finished, fastest, most reliable car on the planet, if it looks like sh!t, I'm not interested.

[Rambit]

Originally Posted by AussieHemi

It's all about looks for me. I don't care if the car is the most brilliantly engineered, immaculately finished, fastest, most reliable car on the planet, if it looks like sh!t, I'm not interested.

That was #1 for me to buy mine, so there must be something to the reject list and it being #1!!!

Bernie