SRT-8, $39,995 confirmed?

[Northern Rider]

Originally Posted by davequick

If a dealer refuses to sell the car at even MSRP:
1) they have to sit on the car longer waiting for the "right" type of buyer (i.e. impatient and not motivated in the least to keep their money for themselves)

2) they have to pay for the cost of the loan on the car that sits on their showroom/parking lot (flooring)

3) they endanger future allocaion since it is based on sell through

4) they enter into a danger zone if the car sits on their lot too long that even if they sell the car at $1k or $2k OVER MSRP they don't even cover their flooring cost

5) they anger rational buyers that know that somewhere in the country they can get the car a heck of a lot cheaper

6) they perpetuate "the game" that I would argue a majority of buyers disklike.. the dickering, the "I'll check with my manager" and run to the back room 3+ times... idocy that is all show that is meant to play up the drama of how great a "deal" you're negotiating.

7) THe opportunity cost of losing a new car sale to a serious customer is very high. Remember the dealers make a majority of their profit on parts, service, and used car sales... not new cars... alienating someone that is looking at the upper end of what you sell is a bad way to establish a relationship with someone that you're attempting to suck into your dealership vs. the 4 other chrysler dealerships that are within equal distance for them. (at least in this area - Redmond, WA)



I guess they all count on all the dealerships in your area being broken ion the same way - whether it is a formal or informal agreement for the dealers in the area. Just seems none of it is healthy for the consumer or for the dealers... I mean Chrysler marketing/product manager have put a lot of time and effort into defining pricing that allows it's dealers to succeed and that will continue to grow chrysler (insert any other brand for chrsysler here as well).


Enough of that - At least I got to vent for a couple minutes - now I think I'm done. ;-)

-dq

I agree with everything you've said Dave. Well put.

[joey]

Originally Posted by davequick

-dq

You are making a case why the dealers shouldn't add a mark-up on MSRP.
I wish they would listen to you.
For whatever reason, dealers are doing it.

[fatchance]

dq makes a great case. The only factcors not considered are GREED and the buyers let them mark them up to what ever the market will bare. Most of the "c" on the dealers lot are gone in two days. If the dealers were a normal retailer they would have everyone and their mother all over them. But we as buyers let them think it's ok to do this, that's the problem.

[HEMEEE]

Originally Posted by davequick

..... Most consumers (with a pulse and an IQ > 70) can access a computer or the library and get the invoice price of the car and options and use this as a starting point for negotiations. With this information free and readily available why would any consumer ever pay over MSRP?

Why do dealers still attempt this practice? I just find it distasteful and I'm willing to wait a little while (couple months) and travel as far as need be to get any car I want at a reasionable price.

....they anger rational buyers that know that somewhere in the country they can get the car a heck of a lot cheaper

Hey davequick, here's my $.02; not meant to argue or debate, just really want to share my viewpoint, even though it's technically off topic, before I leave town...

I can assure you I have a pulse, and an IQ >70, I'm rational and my 'puter and I are nearly inseparable, yet I am one of those that did pay over MSRP for my car. I'm sure there are a lot more of us than you think in this forum, just not many that are willing to admit it for fear of ridicule or being viewed as irrational and having no pulse or a subnormal IQ. Doesn't matter to me, it's my money and my choice. So why DID we pay over MSRP?? Because we could... and because I wanted one and my husband spoils me

Seriously, we're in California and a hot car, like real estate, is just different here than it is in many places; we hate it but it's a fact of life! I waited for 2 months before making some serious moves, all the while watching the markup frenzy, shortage of C models, and refusal of dealers to take a deposit for ordered cars (then doing like they did to fatchance... get it on the lot and use "your" car as a shill against you!).

During my search I learned, from one of the fleet salesmen I tried to work with, about the impending price increases and the long waits- over 12 weeks or longer- for ordered cars (despite promises from some dealers of 4-6 weeks). To go out of state was not practical for us as nearly our entire summer is devoted to streetrod shows. We had already done much legwork and our time is worth much more to us than money. We justified the price and made our decision based on the following real, and perceived benefits: We factored in what we know our time is worth; the dealer gave us $2k more in trade for the BMW than others offered; DCX offered $1k on financing; MSRP & some option prices were going up soon anyway.... and mostly, to use your own words, "reasonable price" - we felt (and still do) that the value-to-price ratio was there, even at over the MSRP.

Again, just a different perspective...

[stunna55]

yeah i def. feel ya HEMEE,

i was blessed with a second chance to by this car, http://300cforums.com/showthread.php?t=1921. and would have paid anything to get the one i wanted. they came off thier mark-up but just and only to msrp, and it was hard getting them to do that. but the reason that they do it is becasue people will pay it. and it's as simple as that.

[HEMEEE]

ekool, thanks for the info. I passed it on to hubby after making him "guess" - his guess was $52k btw, so he will be especially happy if this is true. It's looking more like there may be one in my future, now I have to start thinking more about whether this is the way I want to go as there are definitely some drawbacks... hmmm Any 'confirmation' in that piece about when it will be out?? There was some question as to whether it would make the original date...

[ekool]

I'm not sure about the release date, but I would expect it to be earlier then mid next year. I dont really see any drawbacks with the SRT-8, only positives... at least in my book. (Other then the wait, of course)

[bugszsrt]

[quote=E55 KEV]

No cost option will be:

All Season Tires 245/45/20 front and rear.


This car will not have the same size tires front and rear

[E55 KEV]

[quote=bugszsrt]

Originally Posted by E55 KEV

No cost option will be:

All Season Tires 245/45/20 front and rear.


This car will not have the same size tires front and rear

That is the optional size. Standard tires will be Goodyear Eagle F1 Supercar:

245/45/20 front
255/45/20 rear

[E55 KEV]

Originally Posted by ekool

I dont really see any drawbacks with the SRT-8, only positives... at least in my book. (Other then the wait, of course)

Only drawback I can see is the 19 gallon tank is too small for a 5 seat sedan with a 14 mpg rating. Should be at least 20 or 21 to get 300 miles from a tank on a road trip .