While I disagree with adding a premium to ANY car, I understand why they do it for high demand or limited production cars. I don't agree with the dealer add-ons (pin striping, nitrogen in the tires, paint sealant, etc) that you MUST buy in order to get the car. Top that with the fees if you don't finance through the dealership or the BS Warranties. The industry could be so much better with fixed pricing and policies. Ie: Tesla, Saturn.
While that may be true, Saturn no longer exists and Tesla pricing has gone through the roof.....no different than everything else in our lives right now. The msrp on my 2019 Rebel was $58k, my 21 was $63k, and I just spec'd out a 23 and it cam in just under $71k.....basically the same truck. My 21 Grand Cherokee L has gone up just short of $5,000 alone.
We are in a ridiculous time, but to hold the dealers responsible isn't right, there has always been options to purchase from. At one time Sears and K Mart were leading the retail world and placed themselves irrelevant and put themselves out of business.
Sorry for the rant, I've been in the business 31 years and love hearing conversations (usually at a tavern, where people have paid a minimum 300% markup forever) about how they got 'screwed' by the dealer. If you go to a dealership on your own, 'negotiate' and agree to a deal, and sign paperwork/give them money, I'm not sure how you can constitute getting 'screwed'.
The best advice I can give anyone, is to find a dealer and salesperson you like/trust and build a relationship. We have all heard from the 'experts' out there, reality is most of us have sold more cars in a day than some people will buy in their lives