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Now that Chrysler killed Magnum, guess what? Cadillac introduced a wagon!

Cadillac CTS says: Wagons, ho! - USATODAY.com



adillac unveils a vehicle Friday that should be just right for the times.

The front half is its popular CTS car, giving it the zip of a sports sedan. The back half offers SUV-like cargo room without SUV gas mileage.

Only problem? It's a wagon.

Luxury wagons are offered here by most upscale European brands — and few Americans buy them. "The market for wagons is very thin," says George Peterson, president of consultant AutoPacific. "In Europe, wagons are considered the sportiest body style. Here, it's the predecessor to the minivan."

Ouch.

Cadillac (GM) hopes edgy good looks of its new CTS Sport Wagon will break the stodgy, mom-and-kids image once and for all. Chrysler's now-gone Dodge Magnum set that in motion by showing that a wagon can be tough and macho.

Cadillac believes downsizing SUV owners also will be drawn to the wagon, being first shown Friday at a car show in Pebble Beach, Calif., along with its V-6-powered, next-generation SRX crossover.

"We like to think we're on the front end of change," Cadillac spokesman David Caldwell says.

The CTS wagon has dramatic rear styling with large, vertical taillights. The optional 304-horsepower, 3.6-liter, direct-injection V-6 with all-wheel drive should deliver about 26 miles per gallon on the highway, General Motors says. With a base price expected in the upper $30,000 range, it goes on sale in spring as a 2010, along with the new SRX.

CTS sedan sales are up 34% for the year through July, Autodata says, even as sales have sunk for much of the luxury category.

Peterson thinks GM will keep expectations low for the wagon in the USA, while making a strong pitch for it overseas, where wagons are more popular. "It's a nice addition to the line, but don't expect huge volumes for it," he says.

The CTS will take on upscale wagons from makers including BMW, Audi and Mercedes-Benz. "It's a small percentage of our sales but a very loyal customer," Mercedes spokeswoman Larkin Hill says.

Audi spokesman Jeff Kuhlman says wagon models account for only about 5% to 7% of A4 and A6 sales but that their mix of utility and car fuel efficiency could win new fans. "We're hoping the drive for fuel (conservation) will lead people to look at these vehicles. They are incredibly functional."
 

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The CTS-W is a very metrosexual looking car, look at that A pillar - it screams for an eddie bauer/hollister shopping guy. That, and I think women would love it, because again.. it looks sophisticated in a .. metro way not unlike a BMW.

Sassy masculinity is a hot thing - look at most japanese cars. Eew.
 

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Ah, I don't mind the CTS but this car/wagon looks awful.
 

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if they build a v-wagon i won't complain.

personally i love the magnum and would rather take that in the SRT flavor.
The problem with the Magnum could have been easily fixed at no cost for tooling. All the needed to do was put the 300 fascia on the car and there you have it...

Chrysler does not make sense at times.. They could have easily converted the Magnum over (even absorbed it into the Chrysler line) and would have increased sales. The Magnum as is, is a nice car, but with the 300C front end? Even better!
 

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Ah you guys, dark tint the windows, curtains on the side windows. soft neon lighting, soft sweet music, rear seat down, a fantastic "luv mobile">
 

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Not enough room, that's what magnums are for!

Chrysler of all the big 3 seems to be the most foolish about not selling their european market stuff here in the US (the CRD, the 300 wagon, and including all of startech's gear in the mopar catalog would be a great start).
 

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Discussion Starter #12
The CTS-W is a very metrosexual looking car, look at that A pillar - it screams for an eddie bauer/hollister shopping guy. That, and I think women would love it, because again.. it looks sophisticated in a .. metro way not unlike a BMW.

Sassy masculinity is a hot thing - look at most japanese cars. Eew.
Agree. Cool looking car. I would take it over any Euro-wagon.
 

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There is a buzz going round that the Magnum wagon will be back as a 300 wagon (like the European version), now that the Dodge Dealers in the US have the Dodge Journey.

As a Maggie owner, I hope they keep this great sports / wagon alive. As has been said, it costs them no more to build on the Brampton Assembly line.
 

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I think, Magnum was eliminated not because of poor sales, but because of the restructuring where they tried to concentrate thie attention on the vehicles making higher volume. Sales wise Magnum's share was probably on the level expected from a wagon.
 

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I like a nice wagon had a volvo t5 850 wagon pretty dam fast and a good kid hauler I like the MB e class wagon
this could be my next car
 

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A V6 AWD Caddy wouldn't be bad, I even like the Cadillac edgy styling. But a 300C "Touring" AWD with the CRD would be even better!
 

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Love the Caddywagon!!! Imagine it with the eight.

As far as the Magnum is concerned. I think the reason it bombed was because the front end was designed by clowns. It looked stupid. Chrysler knew it, hence the face lift. Alas, it was too late. Bye, bye wagon.

I read that the Chrysler version of the Journey is out. Perhaps this means the wagon will join the line up. Don't count on it though.
 
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