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Discussion Starter · #1 ·
Coming from Infiniti line, Acura, Lincoln, is the Chrysler considered a luxury line. I know it is considered a step up from dodge in terms of luxury features, but how does it compare/compete in terms of being considered a Luxury division. Ford has Lincoln the next step up from Ford is Mercury is Chrysler along the lines of Mercury in terms of Luxury or higher up. Chevy Has Caddilac and the Buick line is a step up from Chevy as well, Honda= Acura Toyota= Lexus Nissan = Infiniti. Where does Chrysler fit in. Driving the 300 C, I can personallyt say luxury features are on par with other with Luxury vehicles. Just want to know the perception of Chysler and how others feel.

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kobe8 said:
Coming from Infiniti line, Acura, Lincoln, is the Chrysler considered a luxury line. I know it is considered a step up from dodge in terms of luxury features, but how does it compare/compete in terms of being considered a Luxury division. Ford has Lincoln the next step up from Ford is Mercury is Chrysler along the lines of Mercury in terms of Luxury or higher up. Chevy Has Caddilac and the Buick line is a step up from Chevy as well, Honda= Acura Toyota= Lexus Nissan = Infiniti. Where does Chrysler fit in. Driving the 300 C, I can personallyt say luxury features are on par with other with Luxury vehicles. Just want to know the perception of Chysler and how others feel.

Thanks
First off, this whole perception thing depends to a great degree on who you ask and what time period in automotive history you are talking about.

Second, your comment about "Driving the 300 C, I can personallyt say luxury features are on par with other with Luxury vehicles." I have an issue with. Our ES330 FAR outshines the luxury level of our C...fit, finish, materials, etc. are all better and this is comparing to a midrange Lexus!!
 

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It's all relative within the brands if you ask me.......Like jjs points out, other cars in the price range will feel more luxurious.

However,

Is Chrylser more luxurious than Dodge typically?

Yes.

That's all that matters.

When you buy a Dodge you're paying for utility, performance, looks, and yes some luxury.

When you buy a Chrysler the differentiator is luxury or "class" whatever you want to call it.
 

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Discussion Starter · #4 ·
jjs said:
First off, this whole perception thing depends to a great degree on who you ask and what time period in automotive history you are talking about.

Second, your comment about "Driving the 300 C, I can personallyt say luxury features are on par with other with Luxury vehicles." I have an issue with. Our ES330 FAR outshines the luxury level of our C...fit, finish, materials, etc. are all better and this is comparing to a midrange Lexus!!
Having never owned a Lexus I cant really make a comment on that. Being in them yes I would say yes the emphasize Luxury more, but compensate in other areas such as performance for some of their models. I feel the luxury items in the 300 C are on par with the luxury items in My Navigator, Acura TL, Infiniti G35, FX35 QX56. Luxury can be subjective and recenlty coming from the 05 Mustang I may be a little jaded right now with the Luxury items in the 300 C. I dont feel like it is a big step down when I enter the 300 C as opposed to getting into a BMW, Acura Lincoln etc. Granted Lexus and higher level Audi's take their interiors to different levels.
 

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Remember as well that 'luxury line' includes things other than the cars themselves...it is a whole 'experience' (dealer professionalism, service, catering to ones needs, etc.) that differentiates luxury lines from more mainstream lines. Chrysler has a LOOONNNGGGG way to go in that department.
 

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If the 300C is to be compared with Lincoln, mid-range Lexus, Infiniti, there will be have to be more of a step-up in the interior than there is from the lower 300 models. Wood trim, headrest speakers, leather covers on the center console & armrests, grab handles, bun coolers, rear cupholders & power jacks, etc.. As for the "dealer experience" add in oil changes for 3/36 or more like 4/48-b2b and a guaranteed equal-or-better Chrysler loaner.
 

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Discussion Starter · #8 ·
cmego said:
If the 300C is to be compared with Lincoln, mid-range Lexus, Infiniti, there will be have to be more of a step-up in the interior than there is from the lower 300 models. Wood trim, headrest speakers, leather covers on the center console & armrests, grab handles, bun coolers, rear cupholders & power jacks, etc.. As for the "dealer experience" add in oil changes for 3/36 or more like 4/48-b2b and a guaranteed equal-or-better Chrysler loaner.[/QUOTE

True, I think the whole experince is part of luxury, I couldnt even remember my sales guys name the day after I bought the car. The Infiniti ansd Acura dealers called me the next day to see how liked the car and continued to follow up. I was wondering if Chrysler is taking steps to being more comparable to other Luxury divisions or is considered the Luxury Division of Dodge or does Mercedes now fill that role, so where does chrysler fit.
 

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Luxury car: features vs build quality. The 300c has many luxury car features but does lack in some quality build issues: eg, interior fabric, cheap knobs, plastic chrome wheels and the like. Still a very good value for the money.
 

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Tasha said:
Luxury car: features vs build quality. The 300c has many luxury car features but does lack in some quality build issues: eg, interior fabric, cheap knobs, plastic chrome wheels and the like. Still a very good value for the money.
See, I think the build quality on mine has been above average...though the materials are not the best in all cases. People complain about the broad expanse of dashboard being cheap. I disagree. It is a nice looking functional non shiny piece of plastic like so many other cars have. The switches are very heavy and of good construction and feel. I just think the carpet and seats are cheap. But they are well installed.
 

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Pappa Doc said:
My Cadillac DTS far outshines my C in terms of luxury but the C makes up for it in fun and looks!
Amen PD, exactly why I ended up with my BBC and not a Cadillac or Lincoln.
 

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I know we've had this discussion before but this is not as fair comparison.
I'll give DCX their props that we're even having this discussion.

As for luxury, the MB tranny, suspension along with our MDS HEMI and a few other engineering aspects is what sold me.

Like others have stated, the dealer experience and cabin luxury aren't up to par but at the same time I didn't have to spend the $80k+ for a M5, 745 or x5 4.8 either.

The C has found its own niche that gives a person the room to mod and add luxury w/o adding up to the base cost of the higher end cars(just look at what members have done)
 

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New Luxury Class Leader

Fear not - the Chrysler Imperial is on the way.
Should compare quite convincingly with most high-line name brands (will be built upon '04 S-class platform and feature a detuned V-10 Viper).
Just wait!
 

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kobe8 said:
cmego said:
If the 300C is to be compared with Lincoln, mid-range Lexus, Infiniti, there will be have to be more of a step-up in the interior than there is from the lower 300 models. Wood trim, headrest speakers, leather covers on the center console & armrests, grab handles, bun coolers, rear cupholders & power jacks, etc.. As for the "dealer experience" add in oil changes for 3/36 or more like 4/48-b2b and a guaranteed equal-or-better Chrysler loaner.[/QUOTE

True, I think the whole experince is part of luxury, I couldnt even remember my sales guys name the day after I bought the car. The Infiniti ansd Acura dealers called me the next day to see how liked the car and continued to follow up. I was wondering if Chrysler is taking steps to being more comparable to other Luxury divisions or is considered the Luxury Division of Dodge or does Mercedes now fill that role, so where does chrysler fit.

My 300C salesman caled me twice to ask how thngs are going. One a followup and another to answer the question I left in his voicemail. Promised to call in a few weeks again.

Even though I have also got 300M from the same dealership, I never went to service it there. I was using the one either closer to work or home. I am likely to give them a try with 300C service in the future.
 

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Of course there are some dealers who are easy to work with, but the "5-star" designation alone doesn't really prove much. Chrysler would have to make it meaningful by putting in more guarantees, more interior upgrades, sending "5-star" magazines regularly that were more than just a glossy brochure, etc. But realize that D-C probably does not have that much incentive to make a higher line Chrysler that would compete for low-end Mercedes business. They want to take away Acura sales by offering more substance than flash.
 

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I think, Chrysler intentionally made 300 more rough inside to appeal younger people and create more modern, alternative and sporty feel. I think 300M's interior had more refined and luxurious look comparing to 300C, but 300C's leather and seats are better. I wish they there providing better side support like in BMW. Close competiton like CTS and 3 series look a bit rough inside as well. LS does inspire at all. A few years ago I looked at it, but went for 300M.

Has anyone heard about SmartBeams? The system is supposed to manage high beams automatically and mentioned as an option in 2006 manual. I have never heard about this. Is it available on SRT-8? Though SRT-8 is likely to have its own manual as there are no any references to it in my manual which covers both 300 and 300C.
 

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Redman said:
Fear not - the Chrysler Imperial is on the way.
Should compare quite convincingly with most high-line name brands (will be built upon '04 S-class platform and feature a detuned V-10 Viper).
Just wait!
Now you're talking!! I would love to see this take place. Of course it would be so much better if you were the designer. Have any ideas? Your concepts have always impressed me- especially the 300H :) :wink1:
 
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