The magazine is about automotive culture and celebrities. It just happens that Hip Hop artists are generally heavily involved in automotive culture, so it has crossed over into a Hip Hop culture/Automotive crossbreed. Regardless, There isn't a doubt in my mind that DUB has been a major contender in the aftermarket arena nor made a huge contribution to automotive lifestyles. But in all honesty, the magazine is just an overgrown version of MTV cribs for cars.
Chris Rock said it best in his latest standup.
We put rims worth thousands of dollars on any piece of shit car. **** we’ll put rims on anything- we’d even put rims on a toaster if we could- “Those are 20 inch rims on my toaster biaatch!”
Dub magazine has a lot to do with encouraging that sort of automotive styling, not that there's anything wrong with it. If someone wants to put $3000 in wheels and tires on a $1200 Celica GT by all means feel free. But the moment a Dub emblem is slapped on the side (all too common here), Dub magazine sort of loses its exclusive feel.
I guess it all boils down to the old saying "Nothing cool is sacred".
You can find
Dub Magazine Floor Mats in the Pep Boys/Autozone Aisle right next to the Chrome Ladies, Fake Cell Phone antennas, Reflective Chrome Tape, Vinyl Flames and LED Neon Underbody kits.
I think DUB needs to grab ahold of their brand name and keep its Celebrity Baller status intact. I just wish they would focus on a different car for now.
Perhaps the SUVs?
DUB has built a great empire, I just think that if they want to give off that exclusive celebrity feel, they need to keep the reigns tight on their brand name, image, and products.
In a way it reminds me of West Coast Customs. They do amazing work, I have some friends that got suspension work dont back before they blew up. They started doing Pimp My ride, and while they are rich and got TONS of publicity for putting fishtanks and waterfalls in cars, not as many celebrities are likely to return. I'm sure they have tons of Pimp My ride fans asking for LCD installs, but they lost a majority of their exclusive feel. There are tons of custom automotive shops here in the Socal area for people to choose from, and many still have that exclusive appeal. 310 Motoring, CEC, and countless indepenent shops...
(On a totally offtopic note, I saw the blue Mustang they did on pimp my ride in person on the street one day, and was BLOWN AWAY by how much orange peel the paint had. Horrible....)
Some people might say any publicity is good publicity. I disagree when you want an exclusive, rich celebrity image.You have to maintain tight control over your name. Ferrari is a company that knows how to maintain their image. They wouldn't even sell you a new F40 F50 or Enzo without pre-approving you on a list by the factory. They want to maintain their exclusive image and have done an amazing job obviously.
