Things that are often overlooked that can make a difference to fuel economy:
1) Check your tyres economy efficiency - Pirelli are not particularly good and sometimes cheaper brands are actually better.
Tyre reviews, tests and ratings - TyreReviews
2) Having a full 4 wheel alignment check (not just tracking but camber/castor etc) makes a real difference as well as having a quieter ride can provide a nice positive feel through the steering wheel providing your tyres and suspension are in good order.
3) Try Millers diesel additive, I have only ever run my car on TESCO diesel for the 20K miles I have owned it and there is a noticeable difference from the first couple of thousand miles that I did prior to using Millers of about 1 to 1 and a half mpg. My average mpg is 27mpg in really awful commuting traffic with the air conditioning on - drops to 25.5mpg with heated seats and heated rear window on and slightly in excess of 42 mpg when cruising at 68 - 69 mph (1900rpm).
4) Make sure your fuel filter is OK - it turned out mine had never been changed despite having full dealer service history! (thanks Petman).
My car has done 60k and just keeps getting better, I may try Terraclean to see if there is any possible improvement and have a look at remapping if I have nothing better to do with my money.