I think they call it 'Pleather'.joeSRT8 said:
Forget the DIY stuff...it always looks much better when they do it.
Check with your local Chrysler dealer and/or your local yellow pages. My dealer showed me a repair (about a three inch upholstery rip) which was accidentally done to the rear seat of a '300C'. After they had their 'outside' expert come by and repair it, you'd never even know that it had been damaged...I certainly didn't and I'm a very picky. They'll even match the color and graining perfectly.